Fundraising
From PhilanthropyWiki
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Fundraising Definition
Fundraising is the practice of seeking Funds for the supportn of a particular organisation, individual or cause.
Fundraising and philanthropy are not the same thing, although they are often confused. Put simply, philanthropy is the act of giving; fundraising is the act of asking.
The professional association for fundraisers in Australia is the Fundraising Institute of Australia.